IMP releases patient newsletter

The Independent Marketing Partnership has created a new issue of its In-focus patient newsletter aimed at patients of independent opticians.

Graham Hutchison, MD of the partnership, said samples would be sent out early this month.

He added: ‘Most forecasters predict an economic slowdown in 2017 due to rising inflation and uncertainty over Brexit. Many patients will suffer a reduction in their disposable income, which makes it more likely they’ll be tempted by the low price offers from the multiple groups.

‘Fortunately people will pay for better quality and service, but only if they understand and appreciate what it is they’re getting. So it’s vital that independent opticians explain the benefits of using their practice.’