Rodenstock has launched its 2013 Impression promotion, which gives practitioners the chance to win one of its marketing, consulting or dispensing tools.
Between now and the end of June, every Impression lens dispensed by a registered practice will earn points which can then be redeemed in July for a choice of prize.
Prizes include an LED Smart TV screen for in-practice marketing, an Apple iPad, loaded with Rodenstock dispensing aid apps and an ImpressionIST 3 centration unit for spectacle measurement with WinFit Reference ordering software and Nidek 3D form tracer.
Rodenstock lens product manager Debbie Bathgate said: 'Rodenstock understands the importance of marketing for independent practices and continues to develop ideas to assist them in new customer acquisition and existing customer retention.'
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