Independent Marketing Partnership organise Rx patient leaflet

Over 400,000 members of the public will next month receive the latest Rx patient leaflet from marketing support group, the Independent Marketing Partnership.

Membership of the marketing support scheme has also increased by 76 per cent since its launch in November, the company this week reported.

Some 408,000 patients will receive the prescription leaflets from participating practices, 1,000 of which are free copies sponsored by Bausch & Lomb and Norville per participating practices that buy 2,000 leaflets.

Since the launch, 323 new practices have joined the Partnership, bringing the total to 738.