Independent Marketing Partnership to focus on lens benefits

The Independent Marketing Partnership has launched a new programme to help independent practices dispense higher value spectacle lenses and increase revenue and profit per patient.

The programme consists of a marketing leaflet to be sent out with patient recall letters, plus text for a new spectacle lens letter written by Ian Feber, a professional copywriter and co-author of More Patients, More Often.

The new marketing leaflet and recall letter promote three essential messages that the company believes will help increase dispensing income and profitability per patient. They are: the improvements brought by modern lens technology, the wide choice of lenses and coatings to suit different patients and finally, the high levels of personal service that independents offer.