Independent rebrands with personal and professional feel

A Tettenhall-based optical practice has rebranded in order to promote its focus on the professional optometry services provided and to give it a personal touch.

The newly named Samantha Hague Optometry was founded in the Wolverhampton village in 1985 as S&M Sheward Dispensing Opticians.

When Samantha Hague bought the practice from the retiring owner, who was a dispensing optician, she decided to run the practice as Sheward Opticians for continuity and out of respect to the previous owners.

‘The decision to rebrand seemed an obvious next step following my significant investment across all aspects of the practice, which actually changed the place beyond recognition. The new name promotes both optometry and me as a practitioner and gives us both a personal and professional feel,’ Hague told Optician.