International Eyewear appoints former Boots director as MD

British frame supplier International Eyewear has appointed former Boots supply chain, IT and transformation director Bob Preston as its new managing director.

The company said Preston caught its attention for his work on the 2009 merger of Boots Opticians and Dollond & Aitchison practices. In his new role, he will oversee the company’s media communications, alongside sales and product teams based in Halesowen.

Preston said: ‘With the optical world changing as fast as it is, my role is to equip the company with the tools and support to exceed the new demands of our customers.’