Aesthetic details weigh more than technical solutions and functionality in ProDesign's latest feminine line, Iris.
Created by women for women, the products are made for women who are 'not intimidated by their femininity but seek to develop it'.
Designs differ from the three existing lines in the ProDesign collection with understated decoration including cut-outs, prints and ornamentation.
ProDesign said the bold but feminine new collection symbolises the fusion between titanium and acetate with soft forms, a pearl on the temple and dusty dark colours.
'We believe in understated glamour as well as aesthetic details - Scandinavian glamour rather than Hollywood glamour,' said the company.
'The primary object is always to create eyewear that dresses the face and doesn't draw the attention away from the wearer.'
More details from ProDesign on: +45 36 98 28 00.