Italian eye brand Coco Song targets the UK

Italian eyewear manufacturer Area98 rolled out direct distribution in the UK and Republic of Ireland for its Coco Song collection, which blends oriental culture with Italian style.

The manufacturer said the project fell with its development plan aimed at strengthening the brand's direct presence on major eyewear markets.

‘Coco Song has become an iconic brand with its own distinctive personality which sets it apart from any other eyewear brand,’ states Elisio Tessaro, Area98 project and marketing manager.

‘Our strategy is directed at establishing dedicated and increasingly exclusive Coco Song distribution, thus enabling us to inform opticians of our product's quality and promote its uniqueness. Through our direct presence we can now respond to clients faster and, at the same time, guarantee quick, efficient after-sales service.’