It's show time: Optrafair optics and vision exhibition is on the horizon

If there is one thing that unites eye care professionals nationwide, whether optometrist, dispensing optician, business owner, optical assistant or practice professional in between, it’s the commitment to and passion for delivering exemplary standards of professional service.

It’s the profession’s drive to ensure good quality outcomes for clients in every area of the customer journey that underpins the very foundations of Optrafair and what keeps suppliers, practitioners and educators coming back year after year.

Taking place on 9–11 April at Birmingham’s NEC, Optrafair will once again bring together the optical community, helping eye care professionals expand their knowledge, grow awareness of new products and services, gain continuing education and training points and develop their businesses.