J&J launches monthly contact lens

Johnson and Johnson has introduced a daily wear, monthly replacement silicone Hydrogel contact lens which it said could relieve the silent suffering of wearers using the modality.

Acuvue Vita is made from senofilocon C and uses HydraMax, a technology, the company claims, harnesses the natural benefits of lipids within tears. This stabilises evaporation rates across the weeks maintaining comfort throughout the month. The firm doesn’t currently have a lens in the monthy sector.

Around 32% of contact lens wearers use a monthly replacement lens but Brand manager, Francesco Salvo di Pietraganzili, said the reusable sector constituted the highest proportion of drop outs. Around 123,000 new wearers to this modality will be attracted every year but 202,000 will leave the category.