Johnson & Johnson Vision Care has made a final promotional push ahead of this month's London Marathon by signing up Jenni Falconer as its celebrity ambassador.
Through its partnership with the event, J&J has run a 30-day trial offer for its Acuvue brand daily disposable contact lenses, with 14,500 patients having registered since the campaign started in February.
Television presenter and marathon runner Falconer said: 'I always run in contact lenses because they are an easier option for me when I do sport and having good vision will improve my performance.'