Joules launches five new styles

British lifestyle brand Joules has launched five styles of women’s frames for its autumn-winter collection, inspired by the Victoria & Albert Museum’s studies of British plants.

In line with the brand’s bright colour palette, the collection uses flashes of colour and floral printed patterns alongside dark tortoiseshell finishes.

Highlights include the metal and acetate combination of the Felicity JO1026 which uses light and dark layered metal on the frame’s front profile to contrast with floral patterns on the acetate temples.

The Joules signature hare can be found on all models, with the Joules lettering also engraved on the outside of the frames.