Kering Eyewear has revealed plans to open an online flagship store in partnership with JD.com, China’s largest retailer and the world’s third largest internet company by revenue.
The company will present a diversified selection of sunglass and ophthalmic frames, across its brand portfolio, on the site, that has a reported 292m users. A Kering statement said the company would leverage JD.com’s digital expertise, leading online position and extensive traffic enabling it to effectively reach the entire country.
JD.com will also act as the authorised distributor of Kering Eyewear products across the Chinese market.
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