Kering secures high fashion deal

Fashion brand Balenciaga has ended its partnership with Marcolin after agreeing a deal with Kering Eyewear for the development, production and worldwide distribution of Balenciaga branded sunglasses and ophthalmic frames.

The first Balenciaga collection will be launched alongside the spring 2019 collection, available through a ‘highly selective’ distribution network from January 2019.

‘We are delighted to collaborate with Kering Eyewear,’ said Cédric Charbit, Balenciaga CEO. ‘We will rely on their exclusive expertise to fully exploit and reach Balenciaga’s potential in the category. We would also like to take the opportunity to thank Marcolin for their contribution in developing the brand.’