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LensCrafters now in China

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Luxottica is rolling out the LensCrafters brand to its premium retail locations in China, with the opening of a new flagship store in Beijing at the upmarket Oriental Plaza mall.

Luxottica is rolling out the LensCrafters brand to its premium retail locations in China, with the opening of a new flagship store in Beijing at the upmarket Oriental Plaza mall.

Chairman Leonardo Del Vecchio said: 'In China, today, we are already leaders in the premium optical retail segment and one of the largest luxury goods retailers.'

The launch marked the beginning of a new era for premium and luxury eyewear in this market, he said. Luxottica manages 270 optical stores in Greater China and expects to have up to 90 LensCrafters stores in these markets by the end of 2007.

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