Luxottica announced this month that it expects its new Luxottica Group incorporating Oakley to exceed €6.1bn in sales in 2009, up 27 per cent on 2007.
The group estimated that operating synergies between the companies would deliver yearly benefits of €100m by 2010. The company will concentrate on Europe and emerging markets at first and aims to more than double Oakley's sales over the next three years. It plans to tell the Oakley story in many more new stores, with a particular emphasis on optics.
Luxottica CEO Andrea Guerra said the group had merged the strengths of two winning companies. 'The combination of Luxottica and Oakley changes the future of our industry.'
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