Making a case for the right... and left

Contact lens manufacturer mark’ennovy has introduced right and left labelling to contact lens boxes to make lens identification easier for eye care professionals and their patients.

The brand has been looking to improve the functionality of its products following its Individually Yours personal packaging launch last year.

Group marketing director Chris Carter says: ‘Mark’ennovy is constantly looking at little ways to improve our offer to eye care professionals as we believe that if we can make the little things easier, the rest takes care of itself. So many professionals have to open up the cartons to write right or left on their patient’s packages, so with this initiative we are just helping by automating that part of the process.’