mark´ennovy appoints Barbara Bochenska to support growth of contact lens portfolio

Contact lens specialist mark´ennovy has appointed Barbara Bochenska to the newly-created position of RX marketing development manager.

Bochenska will focus on supporting the growth of the RX portfolio, in particular the Saphir RX and Gentle 80 products. She has over seven years’ experience in the sector working for CooperVision UK and has recently been an account manager in the advertising industry, developing and managing integrated marketing and PR campaigns.

George Sarrouf, chairman and CEO of mark’ennovy said: ‘We created the new role so we could fully concentrate on showcasing the key features and benefits of fitting premium RX contact lenses from our portfolio. Barbara’s combination of contact lens industry marketing and public relations knowledge will enable us to focus our efforts to develop deeper relationships with our customers across Europe.’