Mark’ennovy continues with personal touch

Contact lens manufacturer Mark’ennovy has continued to roll out its concept of personalising monthly product packaging with each patient’s name on the box.

The service, ‘Individually Yours’, has been made available to optical practices across Europe, with the first patient to receive them from Fisheye Optometrists in London.

Mark’ennovy UK sales director Gary Daniels said: ‘At Mark’ennovy we are committed to adding value at every stage of the lens journey, from the very first eye consultation to the final fitting of a high quality, individual contact lens made just for the patients’ eyes.

‘The new packaging and patient prescription passport is designed to support the eye care professional in delivering that quality experience right to the very end, helping demonstrate to the patient the high value that they have also placed on their own eye care in making the choice that they have.’