Maui Jim used Mido to launch a new campaign to put the quality of vision at the forefront of sunglass choice
Maui Jim used Mido to launch a new campaign to put the quality of vision at the forefront of sunglass choice.
It said fashion has overshadowed the notion of quality vision when it comes to sunglasses and hopes to redress the balance.
The polarised sunglass specialist is using the tagline, Like you’ve never seen, and a series of images to highlight its colour-enhancing lenses.
The Hawaiian sunglass maker has commissioned renowned London-based photographer Nadav Kander to produce a range of images that will be used in a media campaign this spring.
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