Maui Jim offers personalised cases for the holiday season

Sunglass specialist Maui Jim is tempting buyers to choose sunglasses as a gift during the holiday season by highlighting some key trends and offering a free personalised case, also featuring Jimmy the macaw, between December and March.

Highlighting its ranges of performnace and fashion frames Maui Jim said many of its customers were introduced to the brand after recieving a plano sunglass as a gift.

Maui Jim said for those seeking  performance the 110-strong range featured lenses using patented technology that cut out 100 per cent of UV rays and 99.9 per cent of glare from above, below and behind. Its lenses use rare earth metals to enhance colour and all are polarised and have the recognition of the The Skin Cancer Foundation. It has also employed technology in its frames to produce the PureAir series that combine Maui Jim’s ultralight MauiPure™ lens technology with an ultra-light frame. PureAir frames use Grilamid TR90LX, which has the ability to be clear, colored translucent or opaque and can be formed into robust and head-hugging shapes.