Maui Jim’s new brand ambassador

Maui Jim has announced that Spanish tennis player Fernando Verdasco as its latest brand ambassador.

The agreement between the brand and Verdasco was signed during the Mutua Madrid Open. Verdasco said that the brand’s ‘lens technology is incredible and puts it among the world leaders.’

Maui Jim’s European marketing director Martijn van Eerde added: ‘We are thrilled to welcome Fernando as a Maui Jim Ambassador and a member of our “Ohana” (Hawaiian for family). His talent, resilience, tenacity and extensive record of successes make him a VIP ambassador. His interest in photography gives him a knowledge of lenses that serves to enhance his collaboration with Maui Jim.’