Maui Jim signs partnership agreement with Manchester United

Maui Jim has signed a partnership with Manchester United which will see pitch-side advertising, the development of co-branded product and make Maui Jim the official eyewear of players and team staff.

The three and a half year deal was signed following discussion with an number of top flight clubs and provides Maui Jim with access to Manchester United 800 million strong fan base and the estimated 12 million who watch each of the club's games on TV. Maui Jim eyewear will be available to fans in the Old Trafford Megastore from February 26 and a range of a co-branded eyewear designed with fans in mind is planned for launch later this year.