Maui Jim supports spectacles sales growth with marketing move

Maui Jim has made changes to its marketing team to support the continued growth of its spectacles range, which it plans to expand and launch in new markets this year.

The brand reported that its optical collection has experienced growth since its launch in 2018 and will introduce existing frames and 30 new styles to Italy, Greece and Belgium.

Maui Jim attributes the success of its spectacles to its global marketing strategy and is supporting this further by promoting members of its marketing team.

Mike Dalton, chief operating officer at Maui Jim, said: ‘Maui Jim’s major growth within the optical category is due to our internal team’s continued success and dedication to growing the brand’s presence. By putting the right people in the right seats, we are able to evolve and expand the brand, making us better as a company. These elevated leaders will spearhead strategy for national and global marketing initiatives, further amplifying Maui Jim within the eyewear space as a whole.’