Mealor to drive CL marketing

Online contact lens retailer GetLenses has appointed Ashley Mealor as marketing director. Mealor has over 12 years of experience in marketing, having held positions within brands such as O2, Betfair and British Airways.

The company aims to grow a claimed 30 per cent share of the UK online contact lens market, while also implementing new marketing strategies within Europe, following the retailer's recent expansion into Ireland, Italy and Holland.

'It's fantastic to have Ashley join the team,' said Michael Kraftman, MD of GetLenses. 'He has extensive experience of working with agile online brands pursuing a strategy of rapid expansion to capture the greatest market share and he will be a fantastic asset as we continue to expand the business into Europe. Our marketing campaigns will be essential to helping us attract new customers.'