Media respond to campaign

Efforts by the College of Optometrists to increase public awareness about the importance of eye health and the role of practitioners have received a positive response.

Over the past six weeks the College has stepped up its public awareness campaign leading to coverage on national and regional TV, radio and press as well as exposure on 30 websites.

The College developed two story-lines following research it commissioned into people's eye hygiene habits. The first, Terrible 'eye-giene' puts contact lens wearers at risk of blindness, was based on findings such as one in five people admitting to licking their contact lenses before inserting them and two out of five inserting lenses with dirty hands.