Micah Richards bursts onto eyewear scene

Smart frames developer Innovative Eyewear has announced former England footballer and pundit Micah Richards as an official ambassador for its Lucyd, Nautica, Eddie Bauer and Reebok brands.

Harrison Gross, CEO at Innovative Eyewear, said: ‘[Micah’s] energetic personality and love for sport complements the Lucyd brand. We are thrilled to work with him to share our mission of safe and seamless smart eyewear worldwide. We believe Micah will help us reach new athletes and sports fans and increase our brand awareness.’

Richards added that he was excited to partner with Innovative Eyewear to advance a new generation of smart glasses that were designed to enhance physical activity.