Creative Lightness is the name of Modo’s latest advertising campaign to showcase the diverse styles, craftsmanship and intricate details of its latest spring/summer 2024 eyewear collection.
The company said the campaign was a celebration of its dedication to pioneering design and focus on the interplay of contrast in styles and the lightness of its frames.
‘We are excited to unveil Creative Lightness to our customers as it embodies the essence of innovation and design at Modo,’ said Alessandro Lanaro, CEO of Modo Eyewear.
‘This campaign reflects our commitment to pushing the boundaries and providing our customers with styles that can be worn for a long time,’ he added.
The campaign would be featured on traditional and digital media, Modo’s website, social media channels and physical posters, counter cards and small cards.