Modo reveals its lofty ideas

Modo has launched a new advertising campaign directed and photographed by New York fashion photographer, Tommaso Cardile. Shot in a loft in one of the city's most vibrant neighbourhoods, the campaign was conceived to show the inspiration behind Modo design and its philosophy of 'uncompromising craftsmanship for the independent thinker.'

The campaign features the Modo 6000 series collection of frames. The bold acetate collection is handmade in Japan and features a wide range of colour mixes, from deep textured plums for women to rich horns and blues for men.

Images from the campaign will appear on Modo's trade and consumer websites, as well as different media and POS materials such as counter cards, teasers and posters.