Mondottica creates children's eyewear division with help from Zoobug

British children’s eyewear brand Zoobug London and Mondottica have announced a strategic partnership and the creation of a dedicated International Children’s Eyewear Division, advised by eye surgeon and Zoobug founder Dr. Julie Diem Le as director.

The partnership will involve a long term license and services agreement and according to Mondottica, represented an opportunity to expand its fast-growing portfolio of children’s collections which currently includes Joules, Pepe Jeans, and Ted Baker Kids, and to demonstrate its commitment to children’s eye health and the future growth the segment.

Zoobug’s collections will be distributed worldwide by Mondottica with immediate effect, with a planned increase in the brand’s presence in the UK, Europe, USA, Asia, Australia and Latin America.