Mondottica rebrands

Mondottica has rebranded with a monochrome logo, an eye avatar and sans serif font that will be used across all of its eyewear and marketing.

The eyewear company said its new identity reflected the growth in its licensed portfolio, which included spectacles and sunglasses for luxury brands.

Tony Pessok, CEO at Mondottica, said: ‘Our refreshed Mondottica identity is a bold visual signifier of our position as one of the world’s most respected eyewear companies. We are a truly global company, partnering and being custodians of several of the world’s more exciting and successful fashion brands. We wanted our bold new branding to reflect this latest chapter in our history.’