Mykita opens branded store

German frame company Mykita is opening its first dedicated store in the heart of Berlin and just two blocks from its headquarters.

The outlet will carry the complete range of Mykita collections plus selected lines from connected brands. The store has been designed to reflect the look and philosophy behind the brand with the addition of frames, jewellery and accessories from other brands that share the Mykita sense of style.

Mykita said its dedicated shop would be a fresh addition to the 'booming upmarket shopping area in the central Mitte district'.