Mykita urges consumers to 'buy less, buy better’

Mykita has called for more conscious consumption of eyewear by buying less and buying better as part of its commitment to developing sustainable and quality frames.

The German brand said the concept of ‘buy less, buy better’ was about making thoughtful purchasing decisions and using products for a long time.

‘We are continuously working to prolong the lifespan of our eyewear. Our complimentary MyCare service includes frame maintenance and refurbishment, customised adjustments, and professional eyewear cleaning.

‘Customers can visit any of our shops worldwide with their Mykita eyewear and let us bring back its perfectly balanced, polished look and feel. Our product aftercare is available year-round to extend the enjoyment and lifespan of our products,’ a Mykita spokesperson said.