Myopia Focus creates resources platform

An educational platform has been launched by Myopia Focus for eye care professionals to enhance their knowledge and share expertise on myopia management.  

The Myopia Focus Practitioner Hub included patient-focused marketing materials, posters and social media templates to aid discussions with parents and patients.  

Jason Higginbotham, managing editor at Myopia Focus, said: ‘With the Myopia Focus campaign gaining traction amongst parents, it became clear to us that more needs to be done to support training and education for eye care professionals about delivering myopia management care.’  

He said Myopia Focus aimed to empower practitioners to ensure they met clinical and legal obligations now and in the future. ‘We want to amplify the reach of the many great resources that already exist but add a particular focus on the commercial aspects of myopia management and how to introduce the topic to parents,’ Higginbotham commented.