Myopia Profile traffic increases

A 50% year-over-year increase in visitors to Myopia Profile signalled widespread and accelerating interest in myopia interventions and clinical practices, the website creators said.

It highlighted that eye care professionals from over 200 countries sought information from the website and accessed its range of tools and resources.

Dr Kate Gifford, co-founder of Myopia Profile, said: ‘Revamping our website was a significant undertaking, and the payoff has been truly rewarding as we reviewed the year-end results.’

The US, India, the UK, Australia, Canada and Singapore were the top six countries that used the website, which noted atropine and orthokeratology as the top-performing and fastest-growing search terms.