National Eye Health Week backed by thousands

National Eye Health Week 2015 drew participation from around 2,500 optical practices, pharmacies, GPs, charities, schools, businesses and individuals who were estimated to have reached out to millions of patients according to latest figures.

Official partners for the campaign, which took place from September 21-27, included Asda Opticians, Boots Opticians, Butterflies Healthcare, Vision Express and Lloyds Pharmacy. As reported in last week’s issue, independents practitioners, charities and optical bodies were also throwing their weight behind the campaign.

David Cartwright, chair of the National Eye Health Week, said: ‘Over the past seven days our social media campaign alone had a reach in excess of 25 million. Press coverage has also exceeded previous years. Cuttings are still coming in in droves but some of the highlights to date include broadcast coverage on Good Morning Britain and the Chris Evans Breakfast Show as well as stories published in every national daily newspaper.