Bausch + Lomb has scored an early success with its WINK eye care panel following a meeting with journalists in London last week.
A group of around 30 national newspaper and magazine health correspondents were invited to an event centred around Bausch + Lomb’s Biotrue One day for Presbyopia. On hand to provide information and entertainment were expert advisors from WINK an independent eye care panel supported by B+L.
An early success from the meeting was a page lead story in Monday’s Daily Mail highlighting the health benefits of the lens, explaining presbyopia and the option of contact lenses.
Francesca Marchetti, optometrist and advisor to WINK, kicked off the meeting by busting some common myths about eye health and reinforcing the high importance people place on their vision. She then explained the ageing process and the onset of presbyopia before explaining how contact lenses provided a good corrective options.
The floor was then opened to fellow optometrist and advisor Brian Tompkins who entertained the group with some magic while explaining the important educational role optometrists had to play. He said the modern world with devices such as smartphones had created an epidemic of myopia and discussed the role optometrists had to play in combating presbyopia and dry eye.
Concluding Marchetti told the assembled journalists that the ageing population meant half of the population were presbyopic to some extent and contact lenses, such as Biotrue Oneday for Presbyopia offered an option without glasses. She urged everyone to take eye health more seriously. ‘Going to the optician is not just about wearing glasses it’s about the health of the eye as well.
Amy Rothwell, professional marketing manager at B+L said it saw eye care professionals as the key educators but wanted to work with the consumer media as well and encouraged the journalists present to use the WINK panelists.