New children’s eyewear featuring illustrations of Roald Dahl characters

Vision Express has released a new range of Roald Dahl inspired frames for children.

The five pairs of unisex frames will feature Quentin Blake’s illustrations of Dahl’s stories including The BFG, Matilda and Charlie and the Chocolate Factory. All models will be made from hypoallergenic layered acetate with flexi hinges.

Head of frames at Vision Express Emma Ashwell said: ‘The stories of Charlie, James, Sophie and Matilda have sparked children’s love for books around the world for decades. At Vision Express we aim to make children love their glasses and looking after their eye health, which is why we’re excited to bring everyone’s favourite childhood characters to life and celebrate some of the most beloved stories and drawings of all time.’