New display to show polarised lens benefits

The Swiss Eyewear Group has developed a new display unit which it hopes will better demonstrate the benefits of its INVU polarised lenses. Instead of a static image-based display, the unit features a small LCD screen which plays a specially-created INVU film that patients watch while trying the lenses.

‘The new, proprietary display underlines Swiss Eyewear Group’s next generation polarising lens technology and is already in place in select retail locations, generating head-turning customer reactions and incredible sell-out results,’ said a company spokesperson.