New-look Optrafair delights exhibitors

Aside from strong business being done, and important contacts made, the changes introduced by the OEA had a positive effect. Many of the exhibitors praised the wider aisles and fast-track registration. The general layout of the show was acknowledged as easier for visitors, especially during the traditional 'crush' on Sunday. Commenting on the record-breaking attendance on Sunday, Roger McLaren, Silhouette UK general manager, said the atmosphere on the stand, and on its Adidas-branded stand across the aisle, was 'manic'. Alexander Harris, sales director for Brulimar Optical, said the show had been so successful for the company's Barbie Doll range that 5,000 out of 6,000 pieces it had earmarked for the show were sold on the Saturday of the event. Mark Polloway, Marchon sales director, added that Optrafair was a successful launchpad for its new Nautica frame and sunglass range. Mr Polloway was one of several representatives to react positively to the prospect of exhibiting at Eyefashion 2000. He provisionally asked for space at the Islington Business Design Centre exhibition in London. David Ellrich, managing director of AMA Optic, who was delighted with the level of sales and orders made at the show, has also put his company's name down for Eyefashion 2000.