New Optegra MD Rory Passmore unveils brand identity

Optegra Eye Health Care has appointed Rory Passmore to the role of UK managing director as the company also launches a new brand identity.

Passmore held senior healthcare roles in South Africa before moving to the UK seven years ago to work for BMI Healthcare as regional director.

In addition to building a new hospital just off Harley Street in central London, Optegra has launched new brand identity. A new colourful logo was a stark contrast to the previous blue and white branding, a statement said, and designed to reflect the 'warm and welcoming feel of Optegra's hospitals'.