Birmingham Optical Group, UK agents for Nidek and Oculus, has just launched an all-new website - www.bog.co.uk.
The site is designed in keeping with its current 'Technology Crusade' marketing theme and outlines all aspects of the company's operation, including an extensive equipment catalogue for ophthalmic instruments and workshop machines. There are also pages dedicated to laboratory, current promotions, news and events, company history and a facility to log interest in used equipment.
Chris Tyler, Birmingham Optical Group CEO, said; 'The new website has been designed to be a dedicated and up-to-date information source on everything we offer. Considerable effort has been devoted to ease of navigation, specifically in the equipment catalogue and all products listed are clearly explained with bullet points, a brief outline description and technical specifications.'
He added that future plans include an easy access guide to clinical papers and an informative Q&A path on key operational steps of the strategic core products.
The company welcomes feedback on the site from customers.