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No 7 secures TV coverage for Ortho-k

Contact lenses
Myopia control potential of Ortho-K raised in ITV News package driven by No7 Contact Lenses
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No 7 Contact Lenses has secured TV coverage for its Ortho-k corneal reshaping lenses which are being used with patients in Kent and the lenses myopia control potential explored.

Neil Donnelly, who has a practice in Sevenoaks, is using Ortho-k with a group of youngsters who have short-sighted parents and who look likely to become moderately myopic but he is also pointing to the method’s myopia progression potential.

‘Ortho-k is a system of vision correction which works while you sleep each night, much as braces work on the teeth. By carefully adjusting the cornea with tailor-made contact lenses, which are worn each night, minute changes occur which result in very good vision upon waking.  We are moving the cornea by less than a hair’s width but the results are astounding.  What is more, a series of international studies are showing that this means of sight correction is stopping the progression of myopia in its tracks,’ told ITV.

The package, which was aired last week on ITV, looked at two youngsters who were using the system alongside their mothers, both mothers had moderate myopia but both sets of fathers were much more shortsighted. The kids, and their parents, interviewed in the film were all happy with the corrective ability of Ortho-k and hopeful of the myopia control aspects.

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