Norville collars Snoopy to put children in the frame

Snoopy, that cuddly creation of cartoonist Charles Schultz, has been roped in for a summer promotion of childrenÕs eyewear, by UK distributor Norville. Until the end of May, Norville is sending out one free piece of Snoopy eyewear with orders of three new frames from the current collection. A full set of showcards is also included with every order.The managing director of the frame division, Malcolm Polley, said: ÔFilling the important gap in the market between infant and teen styles, the discrete branding of Snoopy continues to win favour with youngsters and their parents alike. The longevity of Snoopy and the careful styling of the frames ensure that this new collection will not date, although the look has become much trendier.ÕAimed at children up to the age of eight years old, the soft ovals and rectangular shapes come in a broad choice of muted colours Ð brown, blue, gold and mauve, bronze and silver blue Ð to suit the colouring of any skin tone.Norville claims the collection is an affordable option for those who are looking for a branded product that will Ôstand up to the rigours of playground lifeÕ. u Further details contact Norville on 01452 318130.