Norville places focus on British brands

Norville Eyewear launched its new Barbour Eyewear collection, for which it has global distribution rights, with an event last week at London's Sloane Club.

This is the first time the British lifestyle brand Barbour, established in 1894, has had a licence partner, explained Norville sales director Mark Truss. He described the two companies as having similar backgrounds. 'Both are independent, privately owned family businesses. It doesn't happen in many industries.'

He said Norville had gone live with the product, which was ready to deliver, first with the entry-level Lifestyle line, to be followed by the next level of design, Heritage and then the top-end Beacon collection.