Norville urges optics to consider environment

Norville Group is urging practices to embrace new technology in the way they buy frames to help protect the environment and create a more sustainable model for optical commerce.

Speaking ahead of the launch of a suite of web-based tools to make online selection and ordering of frames easier, Norville Group chairman Frank Norville said the world's resources were diminishing at an alarming rate and the optical industry had to play its part in tackling this big issue. He said a model based on sales reps driving 60,000 miles a year visiting opticians to replace small amounts of stock was not sustainable or sensible.