Oakley makes a play for the NFL

Oakley has announced an on-field partnership with the NFL that will see the Luxottica owned sports eyewear brand supply the league’s 32 teams with helmet visors.

As the new NFL season kicks off this week, all players will have the option to wear the lightly tinted Oakley Prizm Clear shields, which are listed as 75% light transmission.

Through the deal Oakley gains an exclusive brand platform. Unusually for such a high-profile sport, player uniforms in the NFL are not sponsored. This means the Oakley logo on the visors will join the jersey manufacturer Nike’s iconic swoosh as only the second player-related commercial element visible on the field of play.