Bennie Price, a man with one of the biggest personalities in the Optometry industry has passed away peacefully after a short, but courageous battle with lung cancer.
His daughter, Emma Gillies, who was inspired to become an optometrist because of her father’s passion for contact lenses wrote: ‘Bennie began his career in optics as a sales rep for Viennaline selling Optyl Eyewear in the late 1960s. He quickly became known for his big smile and cheerful personality and became highly respected in the industry for his no nonsense approach to selling.’
His reputation resulted in him being approached by Bausch and Lomb in the mid 70s as they wanted a representative who was trusted by Opticians to lead the launch of the first soft contact lenses in the UK.
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