A new logo, slogan and theme for next year's Opti trade show in Munich have been announced by its organisers, GHM. T
he event, which takes place from January 25-27, will now feature the slogan 'international trade show for optics and design'.
A new theme, 'Maximeyes', has also been introduced. GHM said it was a play on words that summed up its aims of further enhancing and optimising the success of exhibitors and trade visitors.
Dieter Dohr, CEO and president of GHM, said the profile of event had been raised in the past few years and added the 'new brand visuals are the next logical step.'
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