An online listing manager has been launched by OptiCommerce to help optical practices to create, update and maintain their online profiles in one place. The company said its digital marketing tool ensured online identifications were accurate and accessible across the internet, as well as being optimised for search engines and syncing data to websites and social media platforms.
Paul Clare, founder of OptiCommerce, said: ‘Specifically built for independent optical stores and practices, Online Listing Manager saves time and money, guaranteeing customers can find products and services quickly and easily.’
The tool enables users to view how customers behave online, provides citation statistics and allows for customer monitoring. OptiCommerce’s team is also available to guide practices through setup and installation.